From Working in Hotels to Expert in Vacation Rental Revenue Management: Heather Richer on Journeys with Flo

In a constantly evolving world, where technology and new trends transform entire industries, there are individuals who stand out for their ability to adapt and lead change. One of those individuals is Heather Richer, founder of Richer Logic, whose story is an inspiring example of how passion and experience can shape new opportunities in the business world.

Heather Richer began her career in the hotel industry, working in renowned hotels and holding executive positions. During this time, she had the opportunity to witness firsthand technological advancements and the adoption of revenue management systems in the industry. With a unique vision, Heather recognized that these strategies could also be applied to the short-term rental market, which was experiencing its own revolution.

The short-term rental market was booming, driven by the growing interest of travelers in alternative accommodations and personalized experiences. Intrigued by this trend, Heather decided to leave her position as Vice President of Revenue and Distribution at Kimpton Hotels to join Red Awning as CMO in 2018.

At Red Awning, Heather encountered a constantly changing landscape. Alternative accommodations were becoming a competitive threat to traditional hotels, and the company needed to adapt quickly to stay ahead. Leveraging her expertise in revenue management and deep understanding of distribution channels, Heather played a pivotal role in the company’s efforts to cater to this emerging market.

However, the COVID-19 pandemic presented unprecedented challenges for Red Awning and its commission-based business model. Uncertainty and decreased demand led Heather and her team to reassess their strategies and adapt to the new circumstances. It was at this crucial point that Heather decided to found her own consultancy, Richer Logic.

Richer Logic quickly became a benchmark in the short-term rental sector. Drawing on her experience and knowledge gained in the hotel and vacation rental industries, Heather helped short-term rental operators optimize their pricing strategies, improve distribution, and elevate the guest experience to new levels.

Heather Richer’s journey is a testament to the importance of adaptability and passion in the business world. Her transition from the hotel industry to becoming an expert in short-term rental revenue management is an example of how opportunities can arise amidst disruption.

Through her consultancy, Richer Logic, Heather continues to be an influential voice in the field of short-term rental revenue management. Her expertise and customer-focused approach provide invaluable value to those seeking to optimize their performance and stand out in an increasingly competitive environment.

Heather Richer is an inspiration for those who strive to stay at the forefront of their industry and seize new opportunities. Her story reminds us that success lies in the ability to adapt, a passion for learning, and the willingness to lead change in an ever-evolving world.

Watch the full interview here.